Value of Values!

8 Sep

​Value of Values! ~ Swamystery Nano Blog #3

One of the most abused words in the long, never-ending corridors of corporate concrete (& steel & glass) jungles is Value.☝️

Every Ram, Durga & Hari (howzatt for the BAUHumbug Tom, Dick & Harry, eh 😁) will use it as 3rd bullet of every slide or 4th sentence of every conversation, especially in meetings where the corner cozy room suit types are sitting around, pretending to listen seriously when they’re actually forced to contain a parade of yawns. 😩

If you’re genuinely interested in creating (& offering) true value to your customers, the most important thing to do is not to dig around in the ruins of Mohanjo Daro to find something resembling it but to put yourself in the customers’ Skechers GoWalk 3 & contemplate what would be truly valuable for you (ahem.. them), if you choose to buy a product or avail a service from them (umm.. you). 

The outcome of such contemplation can make you (& the suit types) very uncomfortable, because what you thought of as great value may just be brushed away as a mere exotic (read ‘useless’) feature or unwanted attribute by the customer. Adding to your woes, what they truly value as true value, may require a complete redesign (& build & test) of your product or service, if at all it has to be of any value. Yikes, so much for creating Value! 

Well, before you throw that value-filled (but obviously not so valuable) deck away and storm out of the conference room (to the coffee shop, where else – it’s still work hours, after all),  there’s a unique (& often ignored) thing found deep within the jargon jungle, which can help you like a ‘Udukkai izhandhavan kaipOla’* (like your hands, when your pants slip 😕). It’s called Values.👌

If your Values (i.e. your business entity’s / service organisation’s) are right (driven by purpose), unwavering (what you commit to is what you do, no matter what) & intact (remain the same despite any & all pressure to change it to favour someone), then you’ll always be delivering only Value to the customer, because there’s no other agenda – hidden or otherwise. Simple as that.

If not, your colorful PowerPoint (or Keynote or GSlides) deck will lie among the Harappan ruins, i.e. bullshit stockpile of millions of such decks, docs & sheets, which were once thought to be valuable (only by their creator, obviously) but were exposed to be nothing but the Emperor’s new clothes! 

~Swamy

* Thirukkural 788

உடுக்கை இழந்தவன் கைபோல ஆங்கே 

இடுக்கண் களைவதாம் நட்பு. 

True friendship is removing the distress (of a friend) swiftly like a hand that rushes to hold the pants (clothing) when it slips (falls off). 

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